There are some partnerships that feel bigger than branding. This is one of them.
Little Wing has announced a year-long charity partnership with Little Heroes, supporting the work they do for children living with life-limiting and life-threatening conditions across Northern Ireland, and for the families walking beside them every step of the way.
Little Heroes is the independent charity that raises funds exclusively for the Royal Belfast Hospital for Sick Children, helping provide practical, emotional and financial support when families need it most.
The partnership launch shared the story of three-year-old Alex Chambers from Newtownards, whose family received support following a sudden medical emergency in December 2023. Her mum Nadine described the charity as a source of “support and hope” during one of the hardest moments of their lives and added that Alex is “a huge Little Wing fan”.
Over the next 12 months, Little Wing’s 11 restaurants will raise funds and awareness through a series of initiatives, including a £1 uplift on selected specials, staff fundraising challenges, and community events. Plans include taking on the Belfast City Marathon, an abseil challenge at Fairhead, and other endurance events throughout the year.
Restaurants will also have Tap and Go donation points, along with family-friendly activity sheets to help younger customers learn about the charity’s work.
A simple idea, done with real heart.
