Rituals opens first premium store outside London

Rituals opens first premium store outside London

Rituals has opened its first premium store outside London, in Victoria Square, Belfast. The new relocated Rituals boutique store is now the brand’s biggest store in the UK.

The new Rituals offerings include a Hair Temple, World of Sleep, a Skincare Consultation Station and an assortment of the premium House of Rituals collection. These offerings were previously only available at the Battersea Power Station premium store in London.

Belfast is where Rituals began their journey in NI 15 years ago.. The new store opening marks an exciting time for the brand in growing their retail presence across the United Kingdom with 71 stores and 6 more to go before the end of the year.

The brand is dedicated to sustainable and personal wellbeing in the beauty luxury industry with an expansive portfolio in body care, home fragrances and natural skin care,

The store on the lower ground floor of Victoria Square is a luxe experience as soon as you walk in the door. It’s an impressive space with lots of areas to browse different products including a great men’s collection, a personalised hair care station, and in the run up to Christmas some amazing advent calendars. Look out for the large signature tree in the middle of the store, it adds to that feeling of wellness, serenity and calmness.

A beautiful store well worth a visit.

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