Veganuary launch for the McPlant, McDonalds first ever plant-based burger
McDonald’s has launched its first plant-based burger, the McPlant, in all restaurants across the UK and Ireland.
The impressive McPlant, which took over three years to develop, features a patty co-developed with Beyond Meat® and has already proved hugely successful with McDonald’s customers.
Whether they are plant-based, taking part in Veganuary or a true meat lover – McDonald’s is confident it’s a burger for everyone, and we agree! Having tried it out we can confirm that both the vegan and non vegan in the house really enjoyed it. It’s very tasty. If you’re a McDonalds regular why not try it out for a change, we don’t think you’ll be disappointed.
Michelle Graham-Clare, Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re so pleased that our McPlant is now officially ‘everywhere’ and available for more of our customers to taste and enjoy. We saw a remarkable response to the trial period back in October and now McPlant is on the high-street, in retail parks and service stations all over the UK and Ireland so all of our customers will be able to try it. We’re proud to once again be offering our customers more great-tasting options from McDonald’s. Its our same iconic taste – but plant-based.”
The McPlant is the result of a three year research and development project to bring a delicious plant-based offering to British and Irish customers. Every element of the McPlant was designed with taste and quality top-of-mind. From the plant-based patty co-developed with Beyond Meat, to innovative vegan cheese based on pea protein that tastes just like McDonald’s iconic cheese slices, and a new vegan sandwich sauce.
The McPlant features a Vegan Sesame Bun, Mustard, Ketchup, Vegan Sauce, Fresh Onion, Pickles, Lettuce, Tomato and Vegan Cheese. It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.
Surprise yourself and try a McPlant to find out if it’s a potential replacement meat free meal for you. You really don’t know until you’ve tried do you?!
For more information please visit McDonalds.co.uk/McPlant