Tesco is to invest £4m in a new scheme that will give thousands of young people in Belfast fruit and vegetables every day at school.
Tesco Fruit & Veg for Schools, which has been developed in partnership with the British Nutrition Foundation and Groundwork UK, will provide funding for pupils in four schools in Belfast to receive at least one piece of fruit or veg a day, giving their diets a healthy and nutritious boost.
The funding will support pupils in schools where there is a higher-than-average free school meal ratio.
In total, 400 schools across the UK will receive around 16 million pieces of fruit and vegetables. Over a school year, that’s the equivalent of on average 110 portions per child.
In a recent survey by brand and social impact agency We Are Futures, 71% of teachers said that they would prioritise the availability of ‘fruit and veg for all pupils’ if more funding was available.[1]
Only 12% of children aged between 11 and 18 are currently meeting the five-a-day recommendation[2] and Tesco expects to see their overall fruit and veg intake of children taking part in the scheme to increase by 23%.
The British Nutrition Foundation estimates that, over the school year, this would increase intakes by 7% for vitamin A, 25% for vitamin C, 14% for folate and 10% for fibre, based on average intakes of these nutrients in children.
The focus on areas with higher free school meal participation is particularly important because data shows that families on lower incomes struggle to afford a healthy diet.[3]
The schools taking part in the scheme will be able to shop for the fruit and veg the school needs in stores local to their school.
Ken Murphy, Tesco Group Chief Executive, said: “Our aim is to enable schools to provide enough fruit and veg for every child to have at least one piece every day. Tesco Fruit & Veg for Schools will make a real difference by providing something that young people look forward to receiving every day, and we hope it will be another little nudge to get them eating healthy food.
“We know we can’t change habits overnight, but we can ensure that young people in some of the most challenged communities in the UK get access to more fruit and veg. We want to help them try something new, learn about food and how to prepare and cook it.”
Elaine Hindal, Chief Executive of the British Nutrition Foundation, said: “We welcome this significant investment from Tesco to help improve the diets of our young people. By targeting funding to pupils in areas in need of a little extra help, this is a meaningful and impactful intervention. Beyond the funding, we’re excited to strengthen the support with educational resources that will help teachers inspire pupils and foster an ambition to develop healthy habits for these pupils to take through life.”
UK Minister for Public Health and Prevention, Andrew Gwynne said: "With only one-in-five children eating the recommended portions of fruit and veg a day, it’s fantastic to see Tesco’s commitment to helping children access healthier foods. We're committed to giving every child the best start in life, by funding healthy free breakfast clubs across the country, so that pupils start the day with hungry minds - not bellies."
